Sheri Williamson - The Art of Hospitality Marketing: Bill's Brand Revival and Digital Evolution
🎙 Captive Conversations: Sheri from Bill's
In this episode, I sit down with Sheri, Marketing Director at Bill's, to chat about her inspiring leap from retail to hospitality.
Sheri shares what she learned from her time at M&S—from the precision of retail logistics to the fast-paced, creative hustle of hospitality marketing. 💡
🍓 The Bill's Rebrand Journey
Sheri breaks down how they’ve injected more colour and playfulness into the brand while staying true to their seasonal, fresh roots. 🍓🍃
She shares how they’re reaching new audiences and expanding Bill’s appeal through their bold new identity.
📲 Digital Marketing Deep Dive
For digital marketing lovers, Sheri explains how Bill's is using digital to drive customer engagement.
It’s a must-listen if you’re curious about how digital marketing, loyalty, and brand storytelling collide in hospitality. 👊
🎧 Episode Highlights:
- (08:26) Journey From Retail to Hospitality Marketing
- (20:31) The Origin and Rebrand of Bill's
- (28:45) Digital-Led Loyalty Strategies and Platforms
- (39:22) Evolution and Future of Bill's Brand
- (50:27) Marketing Strategies for Customer Engagement
- (58:29) Booking Platform Integration Strategies
📲 Listen now:
🌟 Pod Answers:
- Best Hospitality Experience: Murano
- Best Hospitality Tech: McDonalds App
- Best Restaurant: Josephine
- Best Burger: Bleecker
- Best Hotel: The Goring Hotel
🔗 Links to check out from the show notes:
#HospitalityIndustry, #Marketing, #BrandTransformation, #Retail, #Woolworths, #Marks&Spencer, #DigitalEvolution, #CustomerLoyalty, #Engagement, #PersonalizedCRM, #PizzaPilgrims, #QuickServiceRestaurants, #Convenience, #User-Friendliness, #Technology, #Amsterdam, #StockManagement, #CampaignPlanning, #Rebranding, #Colorful, #Playful, #Seasonality, #Freshness, #DigitalStrategies, #OpenTable, #PaidSocial, #PPC, #CustomerJourneyOptimization, #DataCapture, #Incentives, #Bill'sRewards, #DeliveryService, #TouchlessLoyaltyProgram, #RetailVentures, #Podcasts, #Gamification, #McDonalds, #Salesforce, #OpenTableAPI, #BookingWidget, #BookingEngine, #TheIvy, #Integration