Darren Jackson - From Data to Dining: How Yumpingo Transforms Customer Feedback
Ready to uncover the secrets of the hospitality tech world? Join us as we chat with Darren from Yumpingo, fresh from the Australia Tech Show, as he shares insights into how technology is reshaping guest experiences in the hospitality industry. Darren reveals his journey from enterprise sales to his pivotal role as Commercial Director at Yumpingo.
Our conversation takes a deep dive into the evolution of hospitality tech solutions, spotlighting Yumpingo's role in transforming customer feedback integration. Darren walks us through how initial quick surveys have evolved into sophisticated data capture systems that span restaurants, cafes, and supermarkets. We discuss the importance of real-time feedback, where brands can make swift adjustments, like ditching a poorly received French onion soup, and how enriched data from CRM integrations is enhancing customer experience and loyalty. Discover how technology is not just revolutionizing feedback but also redefining staff training and operational efficiency.
As we wrap up, Darren shares fascinating insights into global tech trends and the different adoption rates across markets like the US, Australia, and the Middle East. With automation at the forefront, we explore how aligning operational and marketing strategies can elevate guest interactions. Don't miss out on future directions for Yumpingo, including their AI-driven analytics and exciting system integrations that promise to change the game. We also sprinkle in some personal dining recommendations, from delightful local spots to cherished hotel stays, rounding off an episode that promises to leave you hungry for more knowledge in hospitality tech.
Highlights
(09:45) Long-Term Sales Job Growth
(17:22) Integration and Data Capture in Hospitality
(29:43) CRM Data Segmentation and Analysis
(34:30) Exploring the Value of Data
(40:38) Discussing DataHawks Marketing Team Integration
(47:05) Impact of Freebies on Customer Spending
(49:17) Business Data Analysis and Competitor Comparison (54:40) Hospitality Business Success and Upstream Thinking
Darren's Answers:
🌟Best Hospitality Experience - Mauritius Hotel Experience
🌟Best Hospitality Tech - Tenzo
🌟Best Hotel - Gilpin Lodge in the Lakes
🌟Best Restaurant - Lindon Stores
🌟Best Burger - 7 Bone
🔗 Links to check out from the show notes:
📣 Yumpingo https://yumpingo.com/
📣 Tenzo https://gotenzo.com/
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