Chris Fletcher - Clip 5 - Navigating Tech Events and Growth: Insights at Tech on Toast

Chris Fletcher from Tech on Toast unveils the exhilarating rollercoaster of emotions that come with hosting major hospitality events, comparing the tension to launching a new restaurant. Despite the nerves, the event was a triumph, thanks to the unwavering support from a network of partners and operators. Chris discusses the exciting road ahead for his company, highlighting the growth of his team with new roles in recruitment and direct sales to better serve their tech clientele. As we chat, Chris hints at intriguing expansion opportunities—potential new markets beckon on the horizon.

We dive into the art of tech platform integration, where creating a seamless marketplace involves overcoming compliance and partnership challenges. Chris details the importance of selecting trustworthy partners and the necessity of live references to establish credibility. Through the lens of change management, we examine the obstacles posed by integrating technologies like POS systems in the ever-evolving payment landscape. As we wrap up, the conversation shifts to future growth, emphasizing the role of community feedback in refining offerings and exploring global collaborations, including potential networking ventures in Europe and a content deal with IF TV in America.

Takeaways

• Event days can be stressful and challenging for organizers.
• The importance of ensuring attendees have a good experience.
• Growing a team brings both opportunities and challenges.
• Building quality relationships is crucial in the tech and hospitality sectors.
• Community building is essential for success in hospitality.
• Future projects aim to enhance the hospitality experience.
• Feedback from events is vital for improvement.
• Change management is a significant challenge in the industry.
• Agile eventing requires careful planning and execution.
• Operators need to feel energized and engaged at events.

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